Who You Are
You're a communications professional who has content creation and social media skills that engage with online audiences. You can create content, including blogs and longform technical pieces (ebooks, whitepapers, etc.), that target and maximize the reach of brands or specific communications campaigns and disseminate that content through social and email strategies. You enjoy working with other communicators to incorporate content strategies as part of larger integrated programs that include traditional media relations, websites and other digital activations, paid advertising and mobile technologies. You can not only conceive and execute content strategies but also measure its impact and effectiveness.
What We're Looking For
A strong writer who is comfortable writing anything from a Facebook post to an ebook.
A content creator who knows how to write for different audiences and platforms and to integrate that messaging on social media, blogs and landing pages.
Understands creating social initiatives that meet brand objectives along with increasing web traffic, boosting sales, producing a return on investment and/or demonstrating measurable consumer awareness.
Familiarity with leading social platforms and able to analyze, measure and report on engagement with social and blog programs.
Able to understand keyword correlations and basic organic search methodology and can convert that research into well-written content on different platforms.
A professional who uses data to help create content strategies as part of a larger integrated program
Familiarity with content creation for paid digital tactics, including display, social and SEM ads
A good listener, a team player, and counselor who can build strong relationships with agency clients, account staff, client relationship leaders and other senior managers in the firm.
What You'll Do
You'll work as a Content Producer as part of ourautos digital communications team. The Content Producer plans, implements and manages all social media, blog, and reputation management activities for their clients under the direction of the Senior Account Executive and our Account Strategy Director.
In line with our commitment to diversity and inclusion, we ask that all applicants do not include their photo in any submissions (i.e. portfolio, resume, etc.).
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