Leapswitch Networks is looking for a dynamic and multi-talented Content Strategist with an in-depth skill set in IT content generation and multi-channel content management. The successful candidate will be tasked with planning, strategizing, developing, and managing all outgoing material across a wide variety of platforms and formats to ensure consistent brand message and effective communication that fosters engagement and growth.
Key Responsibilities:
- Design and execute an integrated content strategy that supports the firm's IT services and solutions on all digital and offline platforms.
- Develop, curate, and optimize technical and non-technical content for IT infrastructure, software solutions, digital transformation, and industry news.
- Head content creation for diverse formats such as blogs, social media posts (Instagram, Twitter, Facebook, LinkedIn), newsletters, email marketing campaigns, video scripts, podcasts, press releases, and guest blogs.
- Plan and implement email marketing campaigns, write persuasive copy to build leads, engage clients, and drive company offerings.
- Manage video content production processes, such as writing scripts, coordinating production teams, and post-production approvals.
- Supervise podcast content plans, such as topic brainstorming, guest liaison, recording schedules, and publishing.
- Coordinate PR activities and media relations to increase brand exposure, create press releases, and liaise with media houses.
- Create and nurture a strong knowledge base system to assist internal teams as well as customer self-service with current resources and FAQs.
- Optimize and manage PPC campaign copies in collaboration with the digital and marketing teams to maintain messaging consistency and conversion-oriented messages.
- Work with cross-functional teams (technology, marketing, sales, customer support) to maintain the accuracy, relevance, and business objective alignment of content.
- Track content performance via analytics and feedback, consistently optimizing strategies to enhance reach, engagement, and ROI
Required Skills:
- Demonstrated experience (3-4 years) as a content strategist in IT or technology firms, with multi-channel content skills.
- Excellent technical writing skills and familiarity with various content forms — written, audio (podcasts), and video.
- Practical experience in email marketing platforms, video content creation workflows, and podcast management.
- Knowledge of PR and media relations practices.
- Experienced in creating knowledge base content and customer support documentation.
- Familiarity with PPC campaign copy management and basic digital marketing concepts.
- Experience with SEO, keyword research, and content optimization strategies.
- Strong writing, editing, communication, and storytelling skills.
- Strategic mind with the ability to manage consistent content campaigns on various platforms and formats.
- Capable of breaking complex IT concepts into understandable forms for diverse audiences without compromising technical integrity.
Education:
Bachelor's or Master's degree in Information Technology (BSc IT, BE/BTech IT, MSc IT, MTech IT) or any other equivalent field.